Agencies: CHIAT-DAY, TBWA, ARNOLD, SPRINGER & JACOBY, JUNG VON MATT a.o.

Three hours of music for a video game, 90 minutes of music for a movie, or 20 minutes for a tv-episode and then suddenly you have exactly 30 seconds to sell a product, to deliver emotions, to tell the story.

Boris Salchow has created such short musical statements for brands like INFINITI, CITIZEN, HONDA, FOOTJOY, ADIDAS a.o.